Digital Marketing Executive
Job Description:
- Responsible for Branding and Marketing strategy and execution of the Product Unit.
- Plan and execute all digital marketing, including SEO/SEM, Google/Social media AD campaigns, Content development, social media Affiliate Marketing, Email Marketing, and display advertising campaigns.
- Build an Inbound sales channel and monitor continuous demand generation using marketing techniques.
- Implement and maintain our social media presence.
- Planning and execution of events like exhibitions, stalls, and other events.
- Measure the performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).
- Identify trends and insights, and optimize marketing spend and performance based on the insights, and drive marketing efficiencies across existing channels (including, but not limited to SEO, SEM, FB, YouTube, E-mail, SMS, notification as well as app marketing).
- Maintaining and presenting weekly, monthly, and annual reports.
- Should be able to guide graphic designers for high-quality and convincing visuals.
Preferred qualifications:
- Minimum 1 year(s) of experience as a Digital Marketing Executive
- Hands-on experience with SEO/SEM, Google Analytics, and data analysis
- Extensive experience in managing Google and Facebook Ads
- Working knowledge of SEO and content marketing
- Working knowledge of marketing automation and lead nurturing
- Experience with tools like Google Keyword Planner, Google Analytics, Google Search Console, Google Tag Manager, and email marketing tools
- Critical thinker and problem-solving skills